Microsoft Advertising

About Microsoft Advertising

Bing's 2.5% market share allows it to reach 935 million unique monthly visitors. It's also worth noting that Bing powers the majority of Yahoo's search engine results. Microsoft advertisers still reap the benefits of fewer competition and, as a result, CPCs are 33% lower than Google ads, despite the fact that the vast majority of businesses spend their advertising efforts on Google. With this and the low cost of search ads, the platform is clearly superior to the competition.