SwipeToLaunch

About SwipeToLaunch

SwipeToLaunch is a launch directory built around one mechanic: swipe. New startups, SaaS products, dev tools and apps appear one card at a time, and visitors swipe right if they like the idea and left if they don't. Every swipe is a vote, and no account is needed.

The ranking comes from approval, not upvote counts. A product's score is the share of its swipes that said launch, and the board weighs that share against sample size, so 100% from 2 swipes sits below 92% from hundreds. Below 5 swipes a score is labelled Early. One vote per person per product.

For makers, submitting takes one link and no account, and the site drafts the listing from your page. A free listing goes live once the SwipeToLaunch badge is on your homepage, with a followed link while the badge is up. Paid plans are one payment with no renewal: Ship at $9 goes live today with no badge and a permanent followed link, Boost at $19 adds 7 days first in the deck and at the top of the board, and Spotlight at $29 gives 30 days first, a pin on the home page and a permanent gold tick. Paid plans buy placement, not votes, so every vote counts the same. A moderator reviews each new listing within about a day.

Every product gets a public listing page, a place in the swipe deck and a spot on the weekly board, and each past week's top three stay on a permanent page. Founder pages can be swiped on too. For developers and AI agents, SwipeToLaunch offers a REST API, an MCP endpoint and Markdown pages.